Kelechi ***** ****

Kelechi Nduka Jude
Distributor Manager
 Uyo, Nigeria  +234 803 407 5994  kayceenduka@yahoo.com  LinkedIn
Summary
Results-oriented Sales and Business Development Professional with over 10 years of proven success in the
FMCG and beverage industries. Skilled in sales strategy, distributor management, and retail channel
development, with a strong record of driving revenue growth and exceeding targets. Experienced in launching
and expanding premium spirit brands, leading high-performing teams, and strengthening market presence
across diverse territories. Recognized for strategic market intelligence, customer relationship management,
and effective stakeholder engagement. Awarded Best Distributor Manager 2022 at Coca-Cola Hellenic Bottling
Company for outstanding sales performance and leadership. Adept at coaching, team development, and
executing impactful business initiatives that deliver sustainable growth and competitive advantage.
Experience
Coca-Cola Hellenic Bottling Company
Distributor Manager

Nov 2021 – Present
Uyo, Nigeria
Manage distributor operations and lead a team of sales executives to achieve business and revenue targets.
Drive territory growth, increasing volume from 25,000 to 51,000 phc cases within 24 months, generating
over ₦100 million monthly revenue.
Ensure 100% distribution and visibility of Monster Energy across all direct and indirect retail outlets within
the assigned territory.
Implement strategic sales initiatives to enhance market penetration, brand awareness, and customer
engagement.
Mentor, coach, and develop sales associates, resulting in five internal promotions within one year.
Monitor market trends, analyze performance data, and optimize sales strategies to sustain continuous
growth and profitability.
Coca-Cola Hellenic Bottling Company
Distributor Manager

Nov 2020 – Nov 2021
Calabar, Nigeria
Launched and established premium spirit brands in clubs, lounges, and bars, driving market expansion
and brand visibility.

Managed distributor relationships to ensure uninterrupted supply and market coverage during the COVID-
19 lockdown.

Achieved and maintained 100% outlet penetration across key territories through strategic route-to-market
planning.
Delivered consistent double-digit monthly growth in sales volume and value through targeted marketing
and sales initiatives.
Conducted market intelligence and competitor analysis to support informed business decisions and
territory growth.
Led sales teams in executing performance-driven strategies aligned with company goals and revenue
targets.
Perfetti Van Melle Nigeria Ltd
Territory Sales Manager

June 2017 – 2020
Calabar, Bayelsa, and Port Harcourt, Nigeria
Expanded business reach by identifying new customers and executing targeted sales campaigns to boost
territory performance.
Supervised and trained sales representatives to achieve individual and regional productivity goals.
Conducted market and competitor analysis to develop strategic initiatives that increased market share and
sales growth.
Strengthened brand visibility through participation in trade fairs, promotional events, and community
engagement activities.
Implemented effective pricing and distribution strategies to enhance profitability and product accessibility.
Collaborated with distributors and retailers to optimize product placement and ensure consistent market
availability.
Paxson Nigeria Ltd (Procter & Gamble)
Field Sales Manager

Feb 2015 – May 2017
Port Harcourt, Nigeria
Led sales and distribution operations for Ariel and other P&G products, consistently achieving monthly
sales targets.
Recruited, trained, and mentored sales executives to enhance team performance and regional sales
capacity.
Conducted regular market assessments to identify customer needs, emerging trends, and business growth
opportunities.
Developed and executed strategic sales plans to expand market reach and strengthen distributor
relationships.
Starcomms Plc
Dealer Sales Supervisor

Nov 2009 – April 2012
Owerri, Nigeria

Power Holding Company of Nigeria (PHCN)
Sales Admin (NYSC)

Mar 2005 – Feb 2006
Kano, Nigeria

Skills
Sales Strategy and Revenue
Growth

Distributor and Retail Channel
Development

Customer Relationship
Management (CRM)

Territory and Market Development Team Leadership, Training, and

Development

FMCG and Premium Spirits Sales
Execution

Business Development and
Negotiation

Market Intelligence and
Competitive Analysis

Project and Performance
Management

Certifications & Professional Development
Key to Develop the Sales Force – Coca Cola HBC License to Lead – Coca Cola HBC
Whiskey Connoisseur – Edrington Edge Project Management Certification
Education
University of Calabar
Nigeria

B.Sc. Business Management

Languages
English