PROFESSIONAL SUMMARY
Experienced Marketing and Project Manager with over 10 years of international experience in digital marketing, communication strategies, and agency leadership. Proven track record in developing and executing digital campaigns, SEO/SEM optimization, and brand communication. Strong expertise in interdisciplinary project management, stakeholder engagement, and digital transformation.
PROFESSIONAL EXPERIENCE
Agency MDC, Founder & Owner (İstanbul, September 2021 – Present)
Providing comprehensive digital and creative services to enhance brand presence.
Developing and executing digital marketing strategies tailored to client needs.
Managing social media platforms to increase engagement and visibility.
Overseeing content creation and advertising campaigns across multiple channels.
Planning and optimizing Google AdWords campaigns for maximum ROI.
Implementing SEO strategies to improve website rankings and organic traffic.
Creating and managing YouTube content and channel strategies.
Designing and maintaining websites aligned with brand identity.
Delivering creative services to support marketing and branding initiatives.
Conducting professional photo and video shoots for promotional use.
URAK – International Competiveness Research Institute, Project Manager (İstanbul, January 2012 – Present)
Leading national and international projects focused on developing and implementing regional and sectoral competitiveness strategies.
Coordinating multidisciplinary teams and work closely with ministries, industry stakeholders, and international organizations.
Designing research-based policies and strategic frameworks aligned with global standards and national interests.
Specialized in cluster development, digital transformation, energy, tourism, and organic agriculture.
Contributing to increasing national added value through sustainable and inclusive economic growth initiatives.
Boğaziçi University Social Media Lab, Board Member (İstanbul, January 2021 – Present)
Contributing to the development of research on social media, information systems, data analytics, and communication technologies, with a focus on their impact on individual and social behaviors.
Supporting the SML’s mission to advance academic knowledge on social media by collaborating with expert academics and industry professionals.
Overseeing and guiding research projects and academic publications to enhance the understanding of human–technology interaction.
Providing strategic input on social media communication strategies, their applications in diverse business models, and their effects on communities.
Engaging in studies on social network analysis, smart technologies related to social media, and the sharing economy as key areas of exploration.
Digibees Digital Marketing Agency, General Manager & Partner (İstanbul, May 2019 – August 2021)
Offering 360-degree digital marketing services to strengthen brand presence.
Creating social media content and managing accounts to drive engagement.
Developing and executing advertising strategies and campaign management.
Planning and optimizing SEA & Google AdWords campaigns for effective results.
Implementing SEO strategies to enhance online visibility and rankings.
Designing websites and delivering tailored software solutions.
Pfizer Pharmaceuticals, Marketing Event Specialist (İstanbul, September 2008 – December 2011)
Partnering marketing team in marketing events and organizing all regional and national meetings.
To be responsible for all processes of event management including devising the event concept, planning the logistics and coordinating the technical aspects.
Executing the communication with 3rd parties and leading the implementation of sponsorship activities.
Managing all aspects of the event budget from doctor’s honorarium fees to promotional materials.
Apple, Marketing Communication Intern (İstanbul, July 2007 – December 2007)
To be responsible for organizing and coordinating of Apple’s events, following the sponsorship activities, directing communication operation with agencies.
Executing the printing and distribution of pop materials relevant to campaigns.
URAK – International Competiveness Research Institute, Project Intern (İstanbul, August 2007 – October 2007)
Supporting the project coordinator by preparing required reports.
Koç Information Technologies Group, Human Resources Intern (İstanbul, June 2006 – August 2006)
To be responsible for transfer all employee’s personal data from SAP to Bilin Systems and while the process of transfering data is being updated.
Assisting the processes of employee’s hiring, firing and transfering.
Image PR, Media Management Intern (İstanbul, October 2005 – December 2005)
Following up the news of the brands and preparing press releases, comparative analysis reports and protocol lists.
EDUCATION
Marmara University, Sociology (English) 2003-2008
Kocaeli Anatolia High School 1995-2002
SKILLS
Personal Skills
· Teamwork & cross-cultural working
· Strategic Thinking
· Creative & Innovative thinking
· Customer orientation
o Accountable
o Solution finder
Technical Skills
· Experience on multi-national & global organizations
Language Skills
· Fluent in English (Proficieny level)
· Beginner in German (A2 level)
SPECIAL TRAINIGS
Digital Marketing Pro, DMI (Digital Marketing Institute) (2023)
Digital Marketing & Social Media, Yeditepe University & Social Media Campus (2017)
Creative Thinking, Mehmet Kocabaş (2011)
Critical Thinking, Pfizer Internal (2011)
Understanding Marketing Research, Pfizer Internal (2011)
Understanding Healthcare and Medical Environment, Pfizer Internal (2010)
Strategic Marketing Training, Pfizer Internal (2010)
Finance for Non-finance, Pfizer Internal (2009)
S4 Character Analysis, Pfizer Internal (2009)
Oracle, Pfizer Internal (2008)
Leadership, Galatasaray University & Eduplus Training (2007)